
Creative Director & Art Director with over 15 years of experience.
I’m Fleytcher Soares, brazilian Creative & Art Director with 15+ years of experience. I’m an ad nerd, specially from brazilian art direction school. Creativity is my fuel in life. I spend my time creating campaigns, coffee recipes and memories. Real life is more than ad. Enjoy it. Thanks for stopping by. Or rather: Khanimambo! (Thank you in mozambican dialect).
I was born in the same year of Constitution of Brazil: 1988. I don’t know nothing about law. But relax, my girl knows. I’m a mix from Brasilia and Rio de Janeiro. No, I don’t know how to samba. But guess what? Yeah, my girl knows, too.
I started my career in 2009 at DM9DDB. Work with Marcello Serpa was my dream. I couldn't realize it, but he always inspired me, even though distant. I worked in great agencies from Brasília like Fields, Lew'Lara\TBWA and Artplan, for clients like Bank of Brazil, Caixa Bank, Embratur Tourism, Brazilian Post Office and others.
After that, I moved again to DDB. But now in another country. In DDB, I worked for clients like Vodafone, Toyota, Standard Bank and others. Having worked and lived in Africa was one of most fascinating experience of my life. I had my mind deconstructed in Mozambique while I've eaten lobsters on a deserted beach.
Then, I was invited to McCann in Bolivia, Latin America. I worked for clients like Coca-Cola, Nestlé and others. If you will visit there, try the salteñas. And please, visit Oruro Carnival and Salar de Uyuni for me. I couldn't realize it in that time.
I moved back to Brasília in 2017. I was invited to Isobar as creative lead. I led the creative team for SECOM (Brazilian Government). It was my first experience in a digital agency. With my team, we won 2 GPs, 4 Golds, 4 Silvers e 2 Bronzes in Prêmio Colunistas, a local festival. In 2019, I moved to a senior team for creative projects. I worked in many global pitches, for many clients around the world, like Budweiser, Corona, Fanta, Dove, Nivea, Oral-B, Disney, Sodexo and others. It was a great time. In 2020, our office was closed in Brasilia. Yeah, it was sad.
In 2021 I joint O Corpo Explica as Chief Marketing Officer, leading all the creative p,ocess. Woking side by side with data, creativity, planning and social media teams.
Nowadays, I currently work at Tech and Soul as a Creative Director.
I’m very homely. I love to decor my house and water my plants. I’m a home barista, too. I love to brew speciality coffee from Kenya or Ethiopia. I just leave home to visit other countries. Meet new museums, new cities and new cultures makes me feel alive.
Feel free to get in touch. Or even to have a coffee time with me.
Agencies:
DM9DDB, Fields, Lew'Lara/TBWA, Artplan, DDB Mozambique, McCANN Latin America, Isobar, Tech and Soul.
Clients:
Bank of Brazil, Caixa, Embratur, Correios, Sebrae, SECOM, C6 Bank, Mitsubishi, Vodafone, Toyota, Standard Bank, Coca-Cola, Nestlé, Corona, Fanta, Dove, Nivea, Oral-B, Disney, Sodexo and others.
Awards
NY Festivals: Finalist
El Ojo de Iberoamérica : Shortlist
Cresta Awards : Shortlist
Prêmio Colunistas : 2 GPs, 4 Golds, 4 Silvers e 2 Bronzes
Prêmio Colunistas São Paulo : Judge member
Contact
fleytcher@gmail.com
(61) 99830 0330